This week in our SEO and PPC news and tips we have no follow links: when to use them best, and how to track conversions coming from your adwords when these clients take longer to convert. If you make use of other websites to establish your authority and name within the online community, you might […]
Traffictoon #6 – One Google Update Too Far?
The love hate relationship between SEO’s and Google continued this week as Google removed keyword data…entirely! Google have switched all searches over to encrypted searches meaning users keyword searches will no longer be trackable inside Google analytics or elsewhere. Tracking what keyword searches actually bring traffic to a website just got a lot more difficult. […]
TJ18 – Influence Marketing: Social Media With Klout – Mark Schaefer
More than just how to grow your audience, this week’s episode teaches you how to grow and influence an audience online. You may ask what is an influencer and how that helps my business model, but worry not, we’ve got all that covered from a great influencer himself, Mark Schaefer. Mark from Businesses Grow is […]
How Google Works
“Voodoo, black-box, wizadry”……. these are all words I have heard used to describe the somewhat mysterious way that Google and the practice of search engine optimisation works. Whilst to an outsider how Google works may seem complex and mysterious, when you break it down it is actually quite simple. Here is what happens when you […]