As the big platforms like Facebook and Google become increasingly accessible, (and therefore crowded) main stream marketing approaches are offering diminishing returns. Higher CPC’s, lower CTR’s and increasing noise are forcing the question; where else? In this episode we are looking at alternative marketing strategies and how to win traffic from unconventional sources. Greg Cesar […]
We all know that honesty is the best policy, yet few adopt that policy like Dan Norris. Dan, most well-known as a no B.S. content marketer and the founder of WP Curve understands that in the crowded world of content marketing you need a differentiator to raise you up above the noise. There are over […]
Hands down the best way to position yourself in front of other peoples audiences is to get introduced. When you “join up” to co-promote with other non-competing businesses who allow you access to their customers, you get to reach your new ideal audience pre approved. Joint ventures, examples of which are shared in this podcast, […]
YouTube statistics say that every day people watch hundreds of millions of hours on YouTube and generate billions of views. The number of hours people are watching on YouTube each month is up 50% year over year – so of course it makes sense to advertise there! The statistics are staggering and they may excite […]
Building your brand and authority does not always have to mean planting the seeds in your own backyard. Whilst I advocate nurturing your own garden first, if you want to harvest a larger crop you’ll need to sew your seeds elsewhere too. To grow a larger audience, you’ll have to go beyond your own audience and […]
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